To apply, send a resume and cover letter to firstname.lastname@example.org.
GroundUP Labs is a close-knit collective of founders, investors and developers. We advise, invest in and build revolutionary software products and companies. We are looking for a talented Creative Director to help establish and maintain a distinct brand image across all platforms and touch-points, while overseeing and helping to advise our portfolio companies' creative initiatives. Ultimately, we are looking for someone who inspires those around them and is accountable for developing and directing creative work of the highest caliber.
Work in partnership with founders to set the creative direction and vision for each company
Manage the creative process from concept to completion
Translate brand vision into clear creative strategies
Ensure cohesive brand experience is upheld across all touchpoints; online and offline
Manage, mentor, and motivate other team members
Review work, troubleshoot and provide feedback to creative team members
Establish brand guidelines and develop scalable templates to help create consistency across editorial, sales, and social
May solicit, evaluate, hire and manage third-party resources, i.e., agencies; production companies; directors and producers; designers, etc., engaged for concept development and production.
Work with team to ideate new and innovative digital concepts for editorial and sales
Develops and tracks budgets for assigned projects (as required) .
Strong creative aesthetic paired with an understanding of and ability to shape the mbg brand vision and the corresponding market positioning and strategies
4+ years of brand creative experience
An understanding of how to balance the importance of creating engaging content that people love, with an understanding of working efficiently from a headcount and creative standpoint
Passion and experience creating engaging digital content with proven results
Art direction background with expertise in “concepting” and directing shoots for multiple platform applications
Ability to perform in a fast-paced, start-up style environment, think quickly, strategically and creatively to meet short deadlines
Hands on approach – no task too small, no deadline too tight, no client or editorial ask too tough
Must be able to manage feedback from multiple parties and deal with curve balls
Experience performing or managing a range of creative positions, such as graphic designer, art director, and copywriter is preferred. Video experience a plus!
A true digital citizen – fluent in latest trends, technologies and platforms